How a Domain’s WHOIS History Can Hurt SEO Before You Even Own It

Buying an aged, previously-registered domain instead of a brand-new one is a well-known tactic for trying to inherit some existing search authority. What's less well understood is that the same history that can carry benefit can just as easily carry…

Why Backlinks Vanish When You Switch Domains

Switching a website to a new domain — for rebranding, consolidation, or simply because a better name became available — is one of the riskiest routine actions in SEO, and the backlink and ranking losses that frequently follow aren't an…