A naming process that works
- List what the site is about in a dozen words, then what feeling you want it to give.
- Generate quantity. Aim for fifty ideas without judging them. The generator above helps, but your own words will beat any prefix and suffix machine.
- Cross off the awkward. Anything hard to spell, easy to confuse with an existing brand or awkward when run together is out.
- Check availability at a registrar, plus the matching social handles and trademark registers.
- Sleep on the shortlist. A name that still sounds good a day later is a keeper.
What the generator does
It combines your keywords with common prefixes and suffixes and with each other. The results are starting points, not recommendations. Treat them as prompts: a suffix such as hub or lab suggests a direction, but many such names are already taken or sound generic.
Length and clarity
Under fifteen characters is a good rule of thumb. Longer names can work if they are made of familiar words and easy to say. Avoid anything that has to be explained after it is spoken.
Before you buy
Compare registrar renewal prices, enable auto-renew, and use the domain checklist. For more on names, read the Domain Hall of Fame.